The Not MarCom Agency
BUT, if you’re a technology-oriented company or are leveraging tech in new ways to solve problems, you hit the translation challenge. Just because a copywriter can spell cloud, SaaS, microservice, big data, NFC, machine learning, blockchain, serverless, UX, devops, threat intelligence and all the other buzzwords-du-jour doesn’t mean they can craft a coherent value proposition. Smart buyers don’t buy “tech”; they buy solutions they understand and are confident about.
SO, before you can turn those creative types loose, you need to get your story right. Not the rambling words you use when you explain what you do to your mom. A crisp message that clearly tells your prospective customers why they should really care about your products or services.
At Marketing Technology, we live and breath tech. We’re former Product Managers, Product Marketing Managers and tech CMOs. Everyone in our agency has survived at least one Silicon Valley tech start-up, and frequently several. We’ve been with companies that had successful IPOs or were acquired by tech giants. We’ve experienced out-of-money-crash-and-burn failures, and learned from them.
If you need sharper product focus, a better story, more leads in the funnel or just a slick digital marketing dashboard, contact us.
The Message in our Logo
Expertise
- Is there a need for your product or service (what are people doing now)
- How many prospective customers are there
- Where are prospective customers located
- TAM sizing
Repositioning
- If what you’ve been doing isn’t working, is there a different/better way to package or deliver (“Is there a pony in the pile?”)
Competitive Analysis
- Who else is doing (or claiming to do) what you (want to) do
- SWOT analyses
- Pricing comparisons
Pricing Models
- Foot-in-the-door and nurture vs the big hit
- Licensing
- Add-ons and upsell
Business Case Development
- Can you make money (sooner or later)
- Investment vs returns
- Packaging to sell (off/out)
Agile Epic & Story Writing
- From MVP through escape velocity
- Launch plans
- Briefing/training materials
- Sales tools
- Explainer videos
- Website copywriting
Channels & Partnerships
- How do you get access and leverage
- What’s in it for them (everything happens for selfish reasons)
- Strategy & tactics
Lead Generation
- Filling the funnel
- Multichannel digital marketing (Facebook / AdWords / everyone else)
- Affiliate marketing
- Influencer marketing
- Customer journey analytics
- Blog and case study ghostwriting
- Audience targeting
STACK ORCHESTRATION
We offer strategic consulting and tactical implementation services for deploying an effective martech stack within organizations of all sizes.
Martech is the blending of marketing and technology. Virtually anyone involved with digital marketing is dealing with martech, since digital by its very nature is technologically-based. The term “martech” especially applies to major initiatives, efforts and tools that harness technology to achieve marketing goals and objectives.
The Stack
A martech stack is simply a set of automation tools that (ideally) work together to optimize the various marketing tasks and processes for a particular company. While the primary categories of tools are relatively consistent across different types of marketing organizations, the particular products used at different companies can vary widely due to specific business or industry needs and diverse personal preference.
Foundation Applications
- CRM systems [Salesforce, HubSpot, NetSuite, Zoho, Nimble, Microsoft]
- Content Management Systems (CMS) [WordPress, Drupal]
- Marketing Automation [Marketo, Act-On, HubSpot, Oracle]
Channels: Advertising Platforms & Social Media
- Google AdWords
- Bing Ads
- Yahoo
- YouTube
- Vimeo
Operations
- Business Process Automation [Zapier]
- Tracking & Reporting [Google Analytics]
- Business Intelligence [Tableau]
- Marketing Intelligence [CAKE, Beckon, Grow, DOMO]
- Analytics [Mixpanel, Lattice Engines]
Other Tools
- Tag Management [Google Tag Manager]
- Data Management Platform (DMP) [BlueKai]
- Conversion Optimization [Optimizely]
- eMail Marketing [MailChimp]
- Remarketing [AdRoll]
Implementation
Deploying an effective martech stack is a multi-project evolutionary process. Start with the fundamentals, make them work, demonstrate ROI. Add sophistication, make it work, demonstrate ROI. Move “up” the stack as the organization is capable of properly leveraging the investments.
Typical Steps
1. CRM and lead capture from the website
2. Lead Quality Management
3. Nurturing and Sales Context
4. Funnel Visibility
5. Attribution and Allocation
6. Predictive Tools
EXPERTISE
Thoughts from the field
Yes, we publish a tech marketing blog
Once in a while. Random. Sometimes amusing. No third-party access.
Marketing Technology Snapshot
- Do you have the right product
- Do a lot of people really NEED it
- Can you reach these people with your message
- Will they have confidence you can deliver
- Can you track successes and failures to grow faster
We help you with processes and tools to ensure “YES”
Contact Us
Call us at +1 949.370.3944
Or send a query to [email protected]